When we say that we have a niche perfumery in Paris, some people sometimes look at us with wide eyes "but it's much too luxurious for a dog!" So yes, of course, poor animals!
No, a niche perfume is a designer perfume, most often from an independent brand, that is to say, a perfume that does not belong to large groups, and which is not subject to consumer tests to know if it will please the greatest number. On the contrary, the idea is to give a singular vision of the world, around themes a little less hackneyed than seduction, femininity and masculinity etc... a free perfumery in a way! The budget is invested as a priority in the quality of the raw materials and not in the muses and marketing.
Well, that was at the beginning, now the boundaries are more blurred between the niche and certain brands that have been bought by large groups, the juices are sometimes more consensual than before, and marketing and communication are coming back in force, through influencers and no longer Hollywood stars.
At Bureau du Parfum, we have selected brands that we believe carry real stories; they are all independent and faithful to their universe.