Ulrich Lang New York

The perfume house Ulrich Lang was founded in 2002. The brand concept combines
his two passions: contemporary photography and niche perfumery. With his
friend Britt Biegelsen, from the world of art publishing in New York, they built a
line of 9 unique fragrances sold worldwide, oscillating between sophistication and simplicity. Their iconic fragrance, APSU, is an ode to green notes with a touch of banana.